APiF: Please introduce your business and your designs.
Poqua Poqu: Poqua Poqu is a Ghanaian fashion label, an affordable luxury brand that deals in clothing, embroidered African prints and Accessories. OSRAM and NSOROMMA, our embroidered prints, are a fusion of distinctive African prints and varied motifs in delicious colors. OSRAM and NSOROMMA in the Ghanaian language refer to the “Moon” and “Star” respectively.
APiF: When and why did you start designing with African Prints and Fabrics?
Poqua Poqu: I fell in LOVE with African (Ghanaian) prints because of the immense stories behind their origins, the vibrant colors and diverse designs.
APiF: If your label would be a person, what kind of person would it be?
Poqua Poqu: Bold, classy and a trend setter.
APiF: Fashion Finds: What is your favorite piece in your closet or of your collection and why?
Poqua Poqu: I love the saffron palazzo trousers. A personal favorite and a definite must have. Paired with a black, white or grey lace or chiffon blouse, you can rock those palazzos by day; throw on a dark jacket for a smart casual look for work and at night slip into a pair of stilettos.
APiF: How do you market your designs and how do you make them accessible to a global audience?
Poqua Poqu: I embrace a host of marketing tools, I participate in international workshops and attend shows, and this gives me the opportunity to network. Facebook and twitter are some very useful and exciting channels I use. Also, word of mouth has been a powerful marketing media for my brand. Our website will soon be a only click away.
APiF: Any tips for new designers/start-ups in the fashion industry?
Poqua Poqu: Passion, determination and discipline are some basic tools needed in the fashion industry. BUT be on guard, don’t get too emotionally attached to that fabulous piece u created. Think outside the box…..sit on the BOX….that way you can see far beyond. Stay original!
APiF: What are your fashion plans for 2012?
Poqua Poqu: Our year started very exciting, with the introduction of our fabulous Wawa clutches; designed with Osram and Nsoromma prints, patch prints, laces and sequins. Easter was not complete without our all white Alabaster collection. Coming out soon is our summer collection.
Find out more:
f: https://www.facebook.com/poqua
t: https://twitter.com/#!/PoQuaPoQu
w: http://poquapoqu.com/
I had found some african prints also on
http://www.apparelnbags.com/custom-embroidery.aspx
and your work is really appreciative as well.